{"id":7059,"date":"2022-05-31T06:50:59","date_gmt":"2022-05-31T04:50:59","guid":{"rendered":"https:\/\/logotio.com\/education-case-study\/"},"modified":"2026-05-07T12:43:47","modified_gmt":"2026-05-07T10:43:47","slug":"business-development-digitalization-case-study","status":"publish","type":"page","link":"https:\/\/logotio.com\/de\/business-development-digitalization-case-study\/","title":{"rendered":"Business Development & Digitalization Case Study"},"content":{"rendered":"

[et_pb_section fb_built=“1″ custom_padding_last_edited=“on|phone“ admin_label=“Hero – Section“ _builder_version=“4.27.5″ _module_preset=“default“ use_background_color_gradient=“on“ background_color_gradient_stops=“rgba(30,31,30,0.1) 0%|rgba(30,31,30,0.1) 100%“ background_color_gradient_overlays_image=“on“ background_image=“https:\/\/logotio.com\/wp-content\/uploads\/education-case-study-hero-1600w.jpg“ parallax=“on“ height=“100vh“ height_tablet=“100vh“ height_phone=“95vh“ height_last_edited=“on|phone“ custom_padding=“220px||110px||false|false“ custom_padding_tablet=“150px||50px||false|false“ custom_padding_phone=“65px||50px||false|false“ custom_css_main_element=“display: flex;||align-items: center;“ locked=“off“ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ use_custom_gutter=“on“ gutter_width=“4″ make_equal=“on“ custom_padding_last_edited=“on|phone“ _builder_version=“4.27.5″ _module_preset=“df94bdb5-a482-4a61-8aad-5fa135b3b707″ z_index=“1″ custom_margin=“||||false|false“ custom_margin_tablet=“||||false|false“ custom_margin_phone=“50px||||false|false“ custom_margin_last_edited=“on|phone“ custom_padding=“||||false|false“ custom_padding_tablet=“||||false|false“ custom_padding_phone=“0px||||false|false“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.27.5″ _module_preset=“default“ custom_css_main_element=“min-height: 200px;“ global_colors_info=“{}“ custom_css_main_element_last_edited=“on|phone“ custom_css_main_element_tablet=“min-height: 200px;||margin-bottom: 90px;“ custom_css_main_element_phone=“min-height: 160px;||margin-bottom: 40px;“][et_pb_image src=“https:\/\/logotio.com\/wp-content\/uploads\/\/institut-zur-berufswahl-logo-white.svg“ title_text=“institut-zur-berufswahl-logo-white“ admin_label=“evorion logotype – Image“ _builder_version=“4.17.4″ _module_preset=“default“ max_width=“400px“ global_colors_info=“{}“][\/et_pb_image][et_pb_blurb title=“Webseite besuchen“ image=“https:\/\/logotio.com\/wp-content\/uploads\/\/link-icon.svg“ icon_placement=“left“ admin_label=“Visit Website – Blurb“ _builder_version=“4.17.4″ _module_preset=“6a5000da-dec8-4d16-8106-14c9e97c5409″ positioning=“absolute“ position_origin_a=“bottom_left“ width=“100%“ link_option_url=“https:\/\/institut-zur-berufswahl.de\/“ link_option_url_new_window=“on“ custom_css_blurb_content=“margin: 0;“ global_colors_info=“{}“][\/et_pb_blurb][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16.1″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text content_tablet=“<\/p>\n

Unternehmensentwicklung ist Umsatzentwicklung<\/h1>\n

“ content_phone=“<\/p>\n

Unternehmens-entwicklung ist Umsatzentwicklung<\/h1>\n

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Unternehmensentwicklung ist Umsatzentwicklung<\/h1>\n

[\/et_pb_text][et_pb_text content_tablet=“<\/p>\n

Developing the price structure<\/span> and the<\/p>\n

“ content_phone=“<\/p>\n

Entwicklung der Preisstruktur<\/span><\/p>\n

und der Produktarchitektur<\/span><\/p>\n

eines wertorientierten Unternehmens<\/p>\n

“ content_last_edited=“on|phone“ module_class=“bottom_text “ _builder_version=“4.27.5″ _module_preset=“28468e4b-993f-4095-8f03-db5157955d17″ text_font=“||||||||“ text_font_size=“18px“ text_line_height=“140%“ background_enable_color=“off“ max_width=“470px“ custom_margin=“85px||12px||false|false“ custom_margin_tablet=“85px||12px||false|false“ custom_margin_phone=“50px||||false|false“ custom_margin_last_edited=“on|phone“ custom_padding=“||||false|false“ custom_css_main_element=“white-space: nowrap;“ locked=“off“ global_colors_info=“{}“ custom_css_main_element_last_edited=“on|phone“ custom_css_main_element_phone=“white-space: inherit;“ custom_css_main_element_tablet=“white-space: nowrap;“]Entwicklung der Preisstruktur<\/span> und der[\/et_pb_text][et_pb_text content_tablet=“<\/p>\n

product arquitecture<\/span> of a highly purpose
driven business<\/span><\/p>\n

“ content_phone=“<\/p>\n

product arquitecture<\/span> of a highly purpose
driven business<\/span><\/p>\n

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Produktarchitektur<\/span> eines wertorientierten Unternehmens<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=“Orange Blur Background – Row“ _builder_version=“4.17.3″ _module_preset=“df94bdb5-a482-4a61-8aad-5fa135b3b707″ background_enable_color=“off“ background_image=“https:\/\/logotio.com\/wp-content\/uploads\/\/orange-blur-1028w.svg“ background_size=“contain“ background_position=“bottom_right“ positioning=“absolute“ position_origin_a=“bottom_center“ z_index=“0″ position_origin_a_tablet=“bottom_right“ position_origin_a_phone=“bottom_right“ position_origin_a_last_edited=“off|phone“ position_origin_f_last_edited=“off|phone“ position_origin_r_last_edited=“off|phone“ width=“100%“ width_tablet=“100%“ width_phone=“100%“ width_last_edited=“on|tablet“ max_width=“1680px“ min_height=“740px“ min_height_tablet=“620px“ min_height_phone=“620px“ min_height_last_edited=“on|desktop“ background_last_edited=“on|phone“ background_enable_color_tablet=“off“ background_enable_color_phone=“off“ background_size_tablet=“cover“ background_size_phone=“cover“ background_position_tablet=“center_left“ background_position_phone=“center“ background_horizontal_offset_tablet=“100%“ background_horizontal_offset_phone=“50%“ positioning_last_edited=“off|phone“ locked=“off“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16.1″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Key results – Section“ _builder_version=“4.17.0″ _module_preset=“default“ background_color=“#1E1F1E“ background_image=“https:\/\/logotio.com\/wp-content\/uploads\/\/honeycomb-bg-top-right.svg“ background_size=“initial“ background_position=“top_right“ custom_padding=“||0px||false|false“ locked=“off“ global_colors_info=“{}“][et_pb_row _builder_version=“4.19.5″ _module_preset=“df94bdb5-a482-4a61-8aad-5fa135b3b707″ custom_margin=“85px||||false|false“ custom_margin_tablet=“6%||||false|false“ custom_margin_phone=“6%||||false|false“ custom_margin_last_edited=“on|desktop“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16.1″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text admin_label=“Some key results of our collaboration – H2 Text“ _builder_version=“4.17.4″ _module_preset=“7ca687ce-7568-4eeb-9869-a9f20df6c175″ header_2_text_color=“#FFFFFF“ header_2_font_size=“50px“ text_orientation=“center“ global_colors_info=“{}“]<\/p>\n

Einige Schl\u00fcsselerfolge unserer Zusammenarbeit<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_4,1_4,1_4,1_4″ use_custom_gutter=“on“ gutter_width=“2″ make_equal=“on“ _builder_version=“4.17.0″ _module_preset=“df94bdb5-a482-4a61-8aad-5fa135b3b707″ background_enable_color=“off“ vertical_offset=“40px“ custom_margin=“||||false|false“ custom_padding=“||0px||false|false“ global_colors_info=“{}“][et_pb_column type=“1_4″ _builder_version=“4.17.0″ _module_preset=“default“ background_color=“#F15025″ global_colors_info=“{}“][et_pb_text admin_label=“H3 – Text“ _builder_version=“4.17.4″ _module_preset=“default“ header_3_font=“Nordique Pro Semibold||||||||“ header_3_text_color=“#FFFFFF“ header_3_letter_spacing=“0.02em“ header_3_line_height=“110%“ custom_padding=“30px||20px|40px|false|false“ border_width_bottom=“1px“ border_color_bottom=“rgba(255,255,255,0.3)“ global_colors_info=“{}“]<\/p>\n

Leads<\/h3>\n

[\/et_pb_text][et_pb_number_counter number=“1000x“ percent_sign=“off“ _builder_version=“4.17.6″ _module_preset=“0519ad95-bb8c-4321-ae21-1bd58deaa9d9″ global_colors_info=“{}“][\/et_pb_number_counter][et_pb_text _builder_version=“4.17.4″ _module_preset=“default“ text_text_color=“#FFFFFF“ text_line_height=“150%“ custom_margin=“||||false|false“ custom_padding=“|30px|40px|40px|false|false“ global_colors_info=“{}“]<\/p>\n

mehr online Leads als vor der Zusammenarbeit. T\u00e4glich kommen neue dazu.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.17.0″ _module_preset=“default“ background_color=“#F15025″ global_colors_info=“{}“][et_pb_text admin_label=“H3 – Text“ _builder_version=“4.17.4″ _module_preset=“default“ header_3_font=“Nordique Pro Semibold||||||||“ header_3_text_color=“#FFFFFF“ header_3_letter_spacing=“0.02em“ header_3_line_height=“110%“ custom_padding=“30px||20px|40px|false|false“ border_width_bottom=“1px“ border_color_bottom=“rgba(255,255,255,0.3)“ global_colors_info=“{}“]<\/p>\n

Return<\/h3>\n

[\/et_pb_text][et_pb_number_counter number=“20x“ percent_sign=“off“ _builder_version=“4.17.6″ _module_preset=“0519ad95-bb8c-4321-ae21-1bd58deaa9d9″ global_colors_info=“{}“][\/et_pb_number_counter][et_pb_text _builder_version=“4.17.4″ _module_preset=“default“ text_text_color=“#FFFFFF“ text_line_height=“150%“ custom_margin=“||||false|false“ custom_padding=“|30px|40px|40px|false|false“ global_colors_info=“{}“]<\/p>\n

so viel wie in die Optimierung investiert wurde, wurde bereits in Form von Leads wiedergewonnen<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.17.0″ _module_preset=“default“ background_color=“#F15025″ global_colors_info=“{}“][et_pb_text admin_label=“H3 – Text“ _builder_version=“4.17.4″ _module_preset=“default“ header_3_font=“Nordique Pro Semibold||||||||“ header_3_text_color=“#FFFFFF“ header_3_letter_spacing=“0.02em“ header_3_line_height=“110%“ custom_padding=“30px||20px|40px|false|false“ border_width_bottom=“1px“ border_color_bottom=“rgba(255,255,255,0.3)“ global_colors_info=“{}“]<\/p>\n

Expansion der Reichweite<\/h3>\n

[\/et_pb_text][et_pb_image src=“https:\/\/logotio.com\/wp-content\/uploads\/\/global-expansion-icon.svg“ title_text=“global-expansion-icon“ _builder_version=“4.17.4″ _module_preset=“default“ custom_padding=“|||40px|false|false“ animation_style=“fade“ animation_duration=“2000ms“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.17.4″ _module_preset=“default“ text_text_color=“#FFFFFF“ text_line_height=“150%“ custom_margin=“||||false|false“ custom_padding=“|30px|40px|40px|false|false“ global_colors_info=“{}“]<\/p>\n

Als lokales Unternehmen gegr\u00fcndet, hilft das IZB nun Kunden aus ganz Deutschland<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.17.0″ _module_preset=“default“ background_color=“#F15025″ global_colors_info=“{}“][et_pb_text admin_label=“H3 – Text“ _builder_version=“4.17.4″ _module_preset=“default“ header_3_font=“Nordique Pro Semibold||||||||“ header_3_text_color=“#FFFFFF“ header_3_letter_spacing=“0.02em“ header_3_line_height=“110%“ custom_padding=“30px||20px|40px|false|false“ border_width_bottom=“1px“ border_color_bottom=“rgba(255,255,255,0.3)“ global_colors_info=“{}“]<\/p>\n

Expertise<\/h3>\n

[\/et_pb_text][et_pb_image src=“https:\/\/logotio.com\/wp-content\/uploads\/\/3-stars.svg“ title_text=“3-stars“ _builder_version=“4.17.0″ _module_preset=“default“ custom_padding=“|||40px|false|false“ animation_style=“fade“ animation_duration=“2000ms“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.17.4″ _module_preset=“default“ text_text_color=“#FFFFFF“ text_line_height=“150%“ custom_margin=“||||false|false“ custom_padding=“|30px|40px|40px|false|false“ global_colors_info=“{}“]<\/p>\n

Nach dem Start der Zusammenarbeit, war der Gr\u00fcnder des IZBs erstmals im Radio und im Fernsehen als Experte geladen<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ custom_padding_last_edited=“on|desktop“ admin_label=“The customer – Section“ _builder_version=“4.19.5″ _module_preset=“default“ custom_padding=“230px||160px||false|false“ custom_padding_tablet=“16%||11%||false|false“ custom_padding_phone=“28%||11%||false|false“ locked=“off“ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.17.0″ _module_preset=“df94bdb5-a482-4a61-8aad-5fa135b3b707″ custom_margin=“||||false|false“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16.1″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text admin_label=“The customer – H2 Text“ _builder_version=“4.17.4″ _module_preset=“7ca687ce-7568-4eeb-9869-a9f20df6c175″ global_colors_info=“{}“]<\/p>\n

Der Kunde<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16.1″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.17.4″ _module_preset=“28468e4b-993f-4095-8f03-db5157955d17″ text_text_color=“#1E1F1E“ global_colors_info=“{}“]<\/p>\n

IZB<\/strong> ist ein urspr\u00fcnglich lokales Unternehmen, das ein lebensver\u00e4nderndes Berufscoaching<\/strong> anbietet.<\/p>\n

Bei der Arbeit des IZB<\/strong>s geht es darum, die wahren Interessen und Bed\u00fcrfnisse seiner Klienten aufzudecken, den Glauben an deren volles Potenzial wiederherzustellen<\/strong> und die neuen Erkenntnisse mit einer Karriere zu verbinden, die zum Lifestyle des Klienten passt.<\/p>\n

<\/strong>Die Klienten des IZB<\/strong>s sind sowohl Sch\u00fcler und Studenten auf der Suche nach dem Traumberuf, als auch immer mehr Berufserfahrende<\/strong>, die sich neu orientieren m\u00f6chten.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Product Showcase – Section“ _builder_version=“4.17.4″ _module_preset=“default“ background_image=“https:\/\/logotio.com\/wp-content\/uploads\/superhero-kids-1600w.jpg“ parallax=“on“ height=“600px“ background_last_edited=“on|phone“ parallax_phone=“off“ background_position_phone=“center_right“ background_horizontal_offset_phone=“77.5%“ custom_css_main_element=“display: flex;||align-items: center;“ global_colors_info=“{}“][et_pb_row _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.17.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/logotio.com\/wp-content\/uploads\/\/izb-isotype-logo.svg“ title_text=“izb-isotype-logo“ align=“right“ align_tablet=“right“ align_phone=“center“ align_last_edited=“on|phone“ admin_label=“Cellcity Array Kit – Image“ _builder_version=“4.17.4″ _module_preset=“default“ max_width=“760px“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ custom_padding_last_edited=“on|phone“ admin_label=“The collaboration – Section“ _builder_version=“4.19.5″ _module_preset=“default“ custom_padding=“200px||200px||false|false“ custom_padding_tablet=“14%||14%||false|false“ custom_padding_phone=“14%||44%||false|false“ locked=“off“ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.16.1″ _module_preset=“df94bdb5-a482-4a61-8aad-5fa135b3b707″ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16.1″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text admin_label=“The challenge – H2 Text“ _builder_version=“4.17.4″ _module_preset=“7ca687ce-7568-4eeb-9869-a9f20df6c175″ global_colors_info=“{}“]<\/p>\n

Die Herausforderung<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16.1″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.17.4″ _module_preset=“28468e4b-993f-4095-8f03-db5157955d17″ text_text_color=“#1E1F1E“ global_colors_info=“{}“]<\/p>\n

Das \u201eInstitut zur Berufswahl<\/strong>\u201c (IZB<\/strong>) zeichnet sich durch seinen tiefgehend pers\u00f6nlichen und individuellen Coaching-Ansatz<\/strong> aus, was auch der Schl\u00fcssel zu deren Erfolg ist. Dennoch sollte auch der wirtschaftliche Aspekt<\/strong> des Gesch\u00e4fts nicht zu kurz kommen.<\/p>\n

Eine Herausforderung war es sicherzustellen, dass das Herz und die Seele des Unternehmens intakt bleiben, w\u00e4hrend sich einige Kennzahlen im unternehmerischen Bereich drastisch verbessern<\/strong> sollten.<\/p>\n

Eine zweite Herausforderung war es, eine Story und ein Branding zu entwickeln, das mehreren, unterschiedlichen Zielgruppen<\/strong> das Gef\u00fchl gibt, angesprochen zu werden und geh\u00f6rt zu werden. Um die Qualit\u00e4t der Kundenerfahrung und des Ergebnisses zu wahren, war es n\u00f6tig sowohl an den internen Prozessen, als auch am Auftritt nach au\u00dfen zu arbeiten.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.19.5″ _module_preset=“default“ custom_margin=“130px||||false|false“ custom_margin_tablet=“9%||||false|false“ custom_margin_phone=“9%||||false|false“ custom_margin_last_edited=“on|desktop“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16.1″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text admin_label=“So we worked with IZB on the following areas: – Text“ _builder_version=“4.17.4″ _module_preset=“default“ text_font=“Formular Medium|||on|||||“ text_text_color=“#1e1f1e“ text_font_size=“20px“ text_letter_spacing=“0.1em“ text_line_height=“150%“ text_orientation=“center“ global_colors_info=“{}“]<\/p>\n

Also haben wir mit dem IZB an folgenden Bereichen gearbeitet:<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_4,1_4,1_4,1_4″ use_custom_gutter=“on“ gutter_width=“1″ make_equal=“on“ _builder_version=“4.17.4″ _module_preset=“df94bdb5-a482-4a61-8aad-5fa135b3b707″ background_enable_color=“off“ min_height=“360px“ global_colors_info=“{}“ custom_css_main_element_last_edited=“on|tablet“ custom_css_main_element_tablet=“display: flex!important;||flex-wrap: wrap!important;“ custom_css_main_element_phone=“display: flex!important;||flex-wrap: wrap!important;“][et_pb_column type=“1_4″ _builder_version=“4.17.0″ _module_preset=“default“ background_color=“#F15025″ custom_padding=“28px|||28px|false|false“ custom_css_main_element=“min-height: 300px;“ global_colors_info=“{}“ custom_css_main_element_last_edited=“on|phone“ custom_css_main_element_tablet=“min-height: 300px;||margin: 0 5.5% 30px 0!important;||width: 47.25%!important;“ custom_css_main_element_phone=“min-height: 300px;||width: 100%!important;“][et_pb_image src=“https:\/\/logotio.com\/wp-content\/uploads\/\/checklist-icon-2.svg“ title_text=“checklist-icon-2″ admin_label=“Icon – Image“ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text admin_label=“H3 – Text“ _builder_version=“4.17.4″ _module_preset=“7ca687ce-7568-4eeb-9869-a9f20df6c175″ header_3_text_color=“#FFFFFF“ header_3_font_size=“24px“ positioning=“absolute“ position_origin_a=“bottom_left“ vertical_offset=“25px“ horizontal_offset=“28px“ width=“100%“ global_colors_info=“{}“]<\/p>\n

Produktarchitektur &
Preisgestaltung<\/h3>\n

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Markenauftritt &
Positionierung<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.17.0″ _module_preset=“default“ background_color=“#F15025″ custom_padding=“28px|||28px|false|false“ custom_css_main_element=“min-height: 300px;“ global_colors_info=“{}“ custom_css_main_element_last_edited=“on|tablet“ custom_css_main_element_tablet=“min-height: 300px;||margin: 0 5.5% 30px 0!important;||width: 47.25%!important;“ custom_css_main_element_phone=“min-height: 300px;||top: 60px!important;||width: 100%!important;“][et_pb_image src=“https:\/\/logotio.com\/wp-content\/uploads\/\/lead-generation-icon.svg“ title_text=“lead-generation-icon“ admin_label=“Icon – Image“ _builder_version=“4.17.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text admin_label=“H3 – Text“ _builder_version=“4.17.4″ _module_preset=“7ca687ce-7568-4eeb-9869-a9f20df6c175″ header_3_text_color=“#FFFFFF“ header_3_font_size=“24px“ positioning=“absolute“ position_origin_a=“bottom_left“ vertical_offset=“25px“ horizontal_offset=“28px“ width=“100%“ global_colors_info=“{}“]<\/p>\n

Traffic &
Leadgenerierung<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.17.0″ _module_preset=“default“ background_color=“#F15025″ custom_padding=“28px|||28px|false|false“ custom_css_main_element=“min-height: 300px;||margin: 0 18px!important;“ global_colors_info=“{}“ custom_css_main_element_last_edited=“on|tablet“ custom_css_main_element_phone=“min-height: 300px;||top: 90px!important;||width: 100%!important;“ custom_css_main_element_tablet=“min-height: 300px;||margin: 0 0 30px 0!important;||width: 47.25%!important;“][et_pb_image src=“https:\/\/logotio.com\/wp-content\/uploads\/\/processes-icon.svg“ title_text=“processes-icon“ admin_label=“Icon – Image“ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text admin_label=“H3 – Text“ _builder_version=“4.17.4″ _module_preset=“7ca687ce-7568-4eeb-9869-a9f20df6c175″ header_3_text_color=“#FFFFFF“ header_3_font_size=“24px“ positioning=“absolute“ position_origin_a=“bottom_left“ vertical_offset=“25px“ horizontal_offset=“28px“ width=“100%“ global_colors_info=“{}“]<\/p>\n

Digitalisierung
interner Prozesse<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Selection of Projects – Section“ _builder_version=“4.17.4″ _module_preset=“default“ background_image=“https:\/\/logotio.com\/wp-content\/uploads\/izb-kids-team-1600w.jpg“ parallax=“on“ min_height=“585px“ custom_css_main_element=“display: flex;||align-items: center;“ locked=“off“ global_colors_info=“{}“][et_pb_row _builder_version=“4.17.0″ _module_preset=“df94bdb5-a482-4a61-8aad-5fa135b3b707″ custom_margin=“||||false|false“ custom_padding=“3%||||false|false“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16.1″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text content_tablet=“<\/p>\n

Projektdetails<\/h1>\n

“ content_phone=“<\/p>\n

Details<\/h1>\n

“ content_last_edited=“on|phone“ admin_label=“Selection of Projects – H1 Text“ _builder_version=“4.17.4″ _module_preset=“7ca687ce-7568-4eeb-9869-a9f20df6c175″ header_text_color=“#FFFFFF“ header_2_text_color=“#FFFFFF“ header_2_line_height=“90%“ background_enable_color=“off“ max_width=“550px“ global_colors_info=“{}“]<\/p>\n

Projektdetails<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.17.0″ _module_preset=“default“ background_enable_color=“off“ background_image=“https:\/\/logotio.com\/wp-content\/uploads\/\/orange-blur-bg-622w.svg“ background_size=“contain“ background_position=“bottom_left“ positioning=“absolute“ position_origin_a=“bottom_left“ width_phone=“100%“ min_height=“490px“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.17.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ custom_padding_last_edited=“on|desktop“ admin_label=“Rebranding – Section“ _builder_version=“4.19.5″ _module_preset=“default“ custom_padding=“200px||||false|false“ custom_padding_tablet=“14%||||false|false“ custom_padding_phone=“14%||||false|false“ locked=“off“ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.17.4″ _module_preset=“df94bdb5-a482-4a61-8aad-5fa135b3b707″ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16.1″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text admin_label=“Branding & Positioning – H2 Text“ _builder_version=“4.17.4″ _module_preset=“7ca687ce-7568-4eeb-9869-a9f20df6c175″ global_colors_info=“{}“]<\/p>\n

Markenauftritt & Positionierung<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=“4.17.4″ _module_preset=“28468e4b-993f-4095-8f03-db5157955d17″ text_text_color=“#1E1F1E“ global_colors_info=“{}“]<\/p>\n

Der Markenauftritt war die Basis f\u00fcr die weitere Unternehmensentwicklung, da es das Interesse der Kunden wecken muss und einen ersten Eindruck des einzigartigen L\u00f6sungsansatzes und des immensen Nutzens bietet.<\/p>\n

Es sollte die Vision des Gr\u00fcnders widerspiegeln, dass in jedem Klienten enorm viel Potenzial, St\u00e4rke und Klarheit liegen, was nur entdeckt werden muss.<\/p>\n

Diese Marke zu erschaffen, bedeutete also viel mehr als nur ein Logo zu designen. Wir mussten ein Feeling schaffen, das eine nachhaltige, mentale Reise anst\u00f6\u00dft. M\u00f6gliche Kunden sollten den aufkommenden Glauben an ihr eigenes Potenzial sp\u00fcren.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=“1 \/ 5 – Text“ _builder_version=“4.17.4″ _module_preset=“aacb36a1-c6a4-4e69-a137-60497739bc7b“ custom_margin=“40px||||false|false“ global_colors_info=“{}“]1 \/ 5[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16.1″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text admin_label=“SO WE: – Text“ _builder_version=“4.17.4″ _module_preset=“default“ text_font=“Formular Medium|||on|||||“ text_text_color=“#1E1F1E“ text_font_size=“13px“ text_letter_spacing=“0.1em“ text_line_height=“150%“ custom_margin=“||15px||false|false“ custom_padding=“||||false|false“ filter_opacity=“50%“ global_colors_info=“{}“]<\/p>\n

Also haben wir:<\/p>\n

[\/et_pb_text][et_pb_divider color=“#000000″ _builder_version=“4.17.0″ _module_preset=“default“ custom_margin=“||0px||false|false“ custom_padding=“||||false|false“ filter_opacity=“10%“ global_colors_info=“{}“][\/et_pb_divider][et_pb_text module_class=“custom_bullets_dots“ _builder_version=“4.17.4″ _module_preset=“7ca687ce-7568-4eeb-9869-a9f20df6c175″ custom_margin_tablet=“||-80px||false|false“ custom_margin_phone=“||-80px||false|false“ custom_margin_last_edited=“on|tablet“ global_colors_info=“{}“]<\/p>\n

    \n
  • Die Heldengeschichte<\/strong> entworfen: Diese war der Mittelpunkt<\/strong> des Brandings. Jeder war einst ein Kind mit Hoffnungen und Tr\u00e4umen. Also haben wir das IZB als den Ort hervorgehoben, an dem man diesem Spirit wiederfinden kann.<\/strong><\/li>\n
  • Bilder und Farben<\/strong> ausgew\u00e4hlt: Wir haben sorgf\u00e4ltig nach Bildern und Farben gesucht, die der Zielgruppe dabei helfen k\u00f6nnen, ihr inneres Kind, deren Ambitionen und die Courage Dinge anzupacken, wiederzufinden.<\/strong><\/li>\n
  • Das Logo<\/strong> steht f\u00fcr das Wachstum und das Potenzial, das in den Klienten und im Prozess schlummert, den sogenannten \u201eHeldenweg<\/strong>\u201c, den das IZB anbietet.<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=“on“ _builder_version=“4.17.4″ _module_preset=“df94bdb5-a482-4a61-8aad-5fa135b3b707″ vertical_offset=“160px“ custom_margin=“-30px||||false|false“ custom_margin_tablet=“-30px||||false|false“ custom_margin_phone=“||-70px||false|false“ custom_margin_last_edited=“on|phone“ custom_padding=“0px||0px||false|false“ locked=“off“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.17.4″ _module_preset=“default“ background_enable_color=“off“ custom_padding=“||||false|false“ custom_padding_tablet=“11%||||false|false“ custom_padding_phone=“18%||||false|false“ custom_padding_last_edited=“off|desktop“ custom_css_main_element=“min-height: 630px;||“ global_colors_info=“{}“ custom_css_main_element_last_edited=“on|desktop“ custom_css_main_element_phone=“min-height: 460px;“ custom_css_main_element_tablet=“min-height: 570px;“][et_pb_image src=“https:\/\/logotio.com\/wp-content\/uploads\/izb-branding-montage.png“ title_text=“izb-branding-montage“ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ custom_padding_last_edited=“on|desktop“ admin_label=“New presentable website – Section“ _builder_version=“4.19.5″ _module_preset=“default“ background_color=“#1E1F1E“ custom_padding=“270px||0px||false|false“ custom_padding_tablet=“19%||0px||false|false“ custom_padding_phone=“32%||0px||false|false“ locked=“off“ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.16.1″ _module_preset=“df94bdb5-a482-4a61-8aad-5fa135b3b707″ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16.1″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text admin_label=“Product & Pricing – H2 Text“ _builder_version=“4.17.4″ _module_preset=“7ca687ce-7568-4eeb-9869-a9f20df6c175″ header_2_text_color=“#FFFFFF“ header_font_last_edited=“off|desktop“ global_colors_info=“{}“]<\/p>\n

    Produkt & Preisgestaltung<\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=“4.17.4″ _module_preset=“28468e4b-993f-4095-8f03-db5157955d17″ global_colors_info=“{}“]<\/p>\n

    Wir sind vom Mehrwert, den das IZB<\/strong> seinen Klienten bietet, sehr \u00fcberzeugt. Um uns diesen Mehrwert zur Umsatzsteigerung zu Nutzen zu machen, haben wir mit dem IZB<\/strong> ausgearbeitet, welches die richtigen Leistungspakete sind und wie wir sie pr\u00e4sentieren:<\/p>\n

    [\/et_pb_text][et_pb_text admin_label=“2 \/ 5 – Text“ _builder_version=“4.17.4″ _module_preset=“aacb36a1-c6a4-4e69-a137-60497739bc7b“ text_text_color=“#FFFFFF“ custom_margin=“40px||||false|false“ global_colors_info=“{}“]2 \/ 5[\/et_pb_text][et_pb_image src=“https:\/\/logotio.com\/wp-content\/uploads\/izb-packages-1-900w.jpg“ title_text=“izb-packages-1-900w“ disabled_on=“on|on|off“ _builder_version=“4.17.4″ _module_preset=“default“ custom_margin=“240px||||false|false“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16.1″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text admin_label=“LOW-BARRIER OFFERS: – Text“ _builder_version=“4.17.4″ _module_preset=“default“ text_font=“Formular Medium|||on|||||“ text_text_color=“#FFFFFF“ text_font_size=“13px“ text_letter_spacing=“0.1em“ text_line_height=“150%“ custom_margin=“||15px||false|false“ custom_padding=“||||false|false“ filter_opacity=“50%“ global_colors_info=“{}“]<\/p>\n

    Niedrige Eintrittsbarrieren:<\/p>\n

    [\/et_pb_text][et_pb_divider color=“#FFFFFF“ _builder_version=“4.17.0″ _module_preset=“default“ custom_margin=“||0px||false|false“ custom_padding=“||||false|false“ filter_opacity=“10%“ global_colors_info=“{}“][\/et_pb_divider][et_pb_text module_class=“custom_bullets_dots“ _builder_version=“4.17.4″ _module_preset=“7ca687ce-7568-4eeb-9869-a9f20df6c175″ ul_text_color=“#FFFFFF“ global_colors_info=“{}“]<\/p>\n

      \n
    • Kostenloses Erstgespr\u00e4ch<\/li>\n
    • Kontaktaufnahme zum Institut per WhatsApp<\/li>\n
    • Geld-Zur\u00fcck-Garantie<\/li>\n<\/ul>\n

      [\/et_pb_text][et_pb_text admin_label=“Help the clients understand what value they get: – Text“ _builder_version=“4.17.4″ _module_preset=“default“ text_font=“Formular Medium|||on|||||“ text_text_color=“#FFFFFF“ text_font_size=“13px“ text_letter_spacing=“0.1em“ text_line_height=“150%“ custom_margin=“||15px||false|false“ custom_padding=“||||false|false“ filter_opacity=“50%“ global_colors_info=“{}“]<\/p>\n

      Den Kunden dabei helfen zu erkennen, welchen Mehrwert sie bekommen:<\/p>\n

      [\/et_pb_text][et_pb_divider color=“#FFFFFF“ _builder_version=“4.17.0″ _module_preset=“default“ custom_margin=“||0px||false|false“ custom_padding=“||||false|false“ filter_opacity=“10%“ global_colors_info=“{}“][\/et_pb_divider][et_pb_text module_class=“custom_bullets_dots“ _builder_version=“4.17.4″ _module_preset=“7ca687ce-7568-4eeb-9869-a9f20df6c175″ ul_text_color=“#FFFFFF“ global_colors_info=“{}“]<\/p>\n

        \n
      • Klar gegliederte Leistungspakete<\/li>\n
      • Deutlichere und verbesserte Darstellung der Vorteile des IZB<\/strong>s<\/li>\n
      • Eine sch\u00f6ne, \u00fcbersichtliche Prozessdarstellung, um die Tiefe und Struktur der Leistung zu veranschaulichen<\/li>\n
      • Positionierung des IZB<\/strong>s als Experten, durch die Aufz\u00e4hlung und Darstellung der bisherigen Medienpr\u00e4senz<\/li>\n
      • Die Qualit\u00e4t des IZB<\/strong>s durch die Integration von echten Kundenrezessionen unterstrichen<\/li>\n<\/ul>\n

        [\/et_pb_text][et_pb_text admin_label=“Additional target groups: – Text“ _builder_version=“4.17.4″ _module_preset=“default“ text_font=“Formular Medium|||on|||||“ text_text_color=“#FFFFFF“ text_font_size=“13px“ text_letter_spacing=“0.1em“ text_line_height=“150%“ custom_margin=“||15px||false|false“ custom_padding=“||||false|false“ filter_opacity=“50%“ global_colors_info=“{}“]<\/p>\n

        Erweiterte Zielgruppen:<\/p>\n

        [\/et_pb_text][et_pb_divider color=“#FFFFFF“ _builder_version=“4.17.0″ _module_preset=“default“ custom_margin=“||0px||false|false“ custom_padding=“||||false|false“ filter_opacity=“10%“ global_colors_info=“{}“][\/et_pb_divider][et_pb_text module_class=“custom_bullets_dots“ _builder_version=“4.17.4″ _module_preset=“7ca687ce-7568-4eeb-9869-a9f20df6c175″ ul_text_color=“#FFFFFF“ global_colors_info=“{}“]<\/p>\n

          \n
        • Online-Beratung, um Kunden aus der gesamten DACH-Region helfen zu k\u00f6nnen<\/li>\n
        • Gutscheinverkauf, damit z.B. Gro\u00dfeltern oder Freunde das Coaching verschenken k\u00f6nnen<\/li>\n<\/ul>\n

          [\/et_pb_text][et_pb_text admin_label=“RESULT: – Text“ _builder_version=“4.17.4″ _module_preset=“default“ text_font=“Formular Medium|||on|||||“ text_text_color=“#FFFFFF“ text_font_size=“13px“ text_letter_spacing=“0.1em“ text_line_height=“150%“ custom_margin=“||15px||false|false“ custom_padding=“||||false|false“ filter_opacity=“50%“ global_colors_info=“{}“]<\/p>\n

          Ergebnis:<\/p>\n

          [\/et_pb_text][et_pb_divider color=“#FFFFFF“ _builder_version=“4.17.0″ _module_preset=“default“ custom_margin=“||0px||false|false“ custom_padding=“||||false|false“ filter_opacity=“10%“ global_colors_info=“{}“][\/et_pb_divider][et_pb_text module_class=“custom_bullets_dots“ _builder_version=“4.17.4″ _module_preset=“7ca687ce-7568-4eeb-9869-a9f20df6c175″ ul_text_color=“#FFFFFF“ global_colors_info=“{}“]<\/p>\n

            \n
          • Die neuen Pakete haben bereits das 20-fache dessen was investiert wurde, in Form von Leads, umgesetzt<\/li>\n
          • Dar\u00fcber hinaus konnte IZB <\/strong>die Preise erh\u00f6hen ohne an Nachfrage einzub\u00fc\u00dfen<\/li>\n
          • Im Ergebnis konnte IZB insgesamt den Umsatz steigern<\/li>\n<\/ul>\n

             <\/p>\n

            [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.19.5″ _module_preset=“df94bdb5-a482-4a61-8aad-5fa135b3b707″ background_enable_color=“off“ background_enable_image=“off“ background_size=“custom“ background_position=“top_right“ vertical_offset=“65px“ z_index=“1″ width_last_edited=“off|desktop“ min_height=“670px“ min_height_tablet=“470px“ min_height_phone=“270px“ min_height_last_edited=“on|phone“ custom_margin=“||-50px||false|false“ custom_padding=“0px||||false|false“ background_last_edited=“off|desktop“ background_size_tablet=“custom“ background_image_width_tablet=“50%“ locked=“off“ global_colors_info=“{}“ custom_css_main_element_last_edited=“off|phone“][et_pb_column type=“1_2″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/logotio.com\/wp-content\/uploads\/izb-packages-1-900w.jpg“ title_text=“izb-packages-1-900w“ disabled_on=“off|off|on“ _builder_version=“4.17.4″ _module_preset=“default“ custom_margin=“||||false|false“ locked=“off“ global_colors_info=“{}“][\/et_pb_image][et_pb_image src=“https:\/\/logotio.com\/wp-content\/uploads\/izb-packages-2-900w.jpg“ title_text=“izb-packages-2-900w“ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/logotio.com\/wp-content\/uploads\/izb-packages-3-900w.jpg“ title_text=“izb-packages-3-900w“ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ custom_padding_last_edited=“on|tablet“ admin_label=“Top Management Consulting – Section“ _builder_version=“4.19.5″ _module_preset=“default“ custom_padding=“300px||0px||false|false“ custom_padding_tablet=“21%||0px||false|false“ custom_padding_phone=“42%||0px||false|false“ locked=“off“ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.17.0″ _module_preset=“df94bdb5-a482-4a61-8aad-5fa135b3b707″ custom_padding=“||0px||false|false“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16.1″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text admin_label=“Website & Lead Generation – H2 Text“ _builder_version=“4.17.4″ _module_preset=“7ca687ce-7568-4eeb-9869-a9f20df6c175″ global_colors_info=“{}“]<\/p>\n

            Webseite & Lead-
            Generierung<\/h2>\n

            [\/et_pb_text][et_pb_text _builder_version=“4.17.4″ _module_preset=“28468e4b-993f-4095-8f03-db5157955d17″ text_text_color=“#1E1F1E“ global_colors_info=“{}“]<\/p>\n

            Damit sich das neue Branding und die neue, angepasste Produktstruktur auszahlen, haben wir eine \u00fcberzeugende Website designed, die es den Kunden einfach macht, in Kontakt zu treten:<\/p>\n

            [\/et_pb_text][et_pb_text admin_label=“3 \/ 5 – Text“ _builder_version=“4.17.4″ _module_preset=“aacb36a1-c6a4-4e69-a137-60497739bc7b“ custom_margin=“40px||||false|false“ global_colors_info=“{}“]3 \/ 5[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16.1″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text admin_label=“SO WE: – Text“ _builder_version=“4.17.4″ _module_preset=“default“ text_font=“Formular Medium|||on|||||“ text_text_color=“#1E1F1E“ text_font_size=“13px“ text_letter_spacing=“0.1em“ text_line_height=“150%“ custom_margin=“||15px||false|false“ custom_padding=“||||false|false“ filter_opacity=“50%“ global_colors_info=“{}“]<\/p>\n

            Dazu haben wir:<\/p>\n

            [\/et_pb_text][et_pb_divider color=“#000000″ _builder_version=“4.16.1″ _module_preset=“default“ custom_margin=“||0px||false|false“ custom_padding=“||||false|false“ filter_opacity=“10%“ global_colors_info=“{}“][\/et_pb_divider][et_pb_text module_class=“custom_bullets_dots“ _builder_version=“4.17.4″ _module_preset=“7ca687ce-7568-4eeb-9869-a9f20df6c175″ global_colors_info=“{}“]<\/p>\n

              \n
            • Bilder und Sprache<\/strong> auf den jeweiligen Unterseiten der verschiedenen Zielgruppen angepasst und das Superhelden-Thema implementiert<\/li>\n
            • Dynamische Icons<\/strong> erstellt, die die Leichtigkeit und den Spa\u00df, die mit dem Prozess verbunden sind, unterstreichen<\/li>\n
            • Den Gr\u00fcnder des IZB<\/strong>s als Experten<\/strong> hervorgehoben, u.a. durch die Aufz\u00e4hlung und Darstellung der bisherigen Auftritte in Funk und Fernsehen<\/li>\n
            • Ein bedienerfreundliches Lead-Generation-Tool implementiert<\/strong><\/li>\n
            • Ein Online-Booking-Tool<\/strong> entwickelt<\/li>\n<\/ul>\n

              [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.19.5″ _module_preset=“df94bdb5-a482-4a61-8aad-5fa135b3b707″ background_color=“#F15025″ background_image=“https:\/\/logotio.com\/wp-content\/uploads\/izb-form-checkboxes-bg.png“ background_size=“contain“ background_position=“center_right“ vertical_offset=“65px“ z_index=“1″ width=“87%“ min_height=“585px“ min_height_tablet=“470px“ min_height_phone=“270px“ min_height_last_edited=“on|phone“ custom_margin=“72px||||false|false“ custom_margin_tablet=“0%||||false|false“ custom_margin_phone=“0%||||false|false“ custom_margin_last_edited=“on|tablet“ custom_padding=“||||false|false“ background_last_edited=“off|tablet“ background_size_tablet=“custom“ background_image_width_tablet=“50%“ locked=“off“ global_colors_info=“{}“ custom_css_main_element_last_edited=“off|phone“][et_pb_column type=“4_4″ _builder_version=“4.16.1″ _module_preset=“default“ global_colors_info=“{}“][et_pb_video src=“https:\/\/logotio.com\/wp-content\/uploads\/institut-zur-berufswahl-website-screen-recording.mp4″ module_class=“lwp-video-autoplay“ _builder_version=“4.17.4″ _module_preset=“default“ vertical_offset=“-40px“ horizontal_offset=“100px“ horizontal_offset_tablet=“-15px“ horizontal_offset_phone=“-15px“ horizontal_offset_last_edited=“on|tablet“ width=“85%“ width_tablet=“85%“ width_phone=“85%“ width_last_edited=“on|phone“ max_width=“820px“ custom_css_main_element=“background-image: url(\/wp-content\/uploads\/browser-mockup-izb-case-study-bg.png);||border-radius: 0 0 2% 2%;||padding: 1.25% 0.45% 0.45%;||background-size: 100% 100%;“ box_shadow_style=“preset3″ box_shadow_vertical=“72px“ box_shadow_blur=“72px“ box_shadow_spread=“22px“ global_colors_info=“{}“][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ custom_padding_last_edited=“on|desktop“ admin_label=“Active Sales Support – Section“ _builder_version=“4.19.5″ _module_preset=“default“ background_color=“#1E1F1E“ custom_padding=“300px||0px||false|false“ custom_padding_tablet=“20%||0px||false|false“ custom_padding_phone=“32%||||false|false“ locked=“off“ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.17.0″ _module_preset=“df94bdb5-a482-4a61-8aad-5fa135b3b707″ locked=“off“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16.1″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text admin_label=“Client Base Expansion – H2 Text“ _builder_version=“4.17.4″ _module_preset=“7ca687ce-7568-4eeb-9869-a9f20df6c175″ header_2_text_color=“#FFFFFF“ global_colors_info=“{}“]<\/p>\n

              Vergr\u00f6\u00dferung der Reichweite<\/h2>\n

              [\/et_pb_text][et_pb_text _builder_version=“4.17.4″ _module_preset=“28468e4b-993f-4095-8f03-db5157955d17″ global_colors_info=“{}“]<\/p>\n

              Um die potenzielle Kundenbasis zu vergr\u00f6\u00dfern, wollte das IZB in mehreren gro\u00dfen St\u00e4dten in Deutschland pr\u00e4sent sein.<\/p>\n

              [\/et_pb_text][et_pb_text admin_label=“4 \/ 5 – Text“ _builder_version=“4.17.4″ _module_preset=“aacb36a1-c6a4-4e69-a137-60497739bc7b“ text_text_color=“#FFFFFF“ custom_margin=“40px||||false|false“ global_colors_info=“{}“]4 \/ 5[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16.1″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text admin_label=“SO WE: – Text“ _builder_version=“4.17.4″ _module_preset=“default“ text_font=“Formular Medium|||on|||||“ text_text_color=“#FFFFFF“ text_font_size=“13px“ text_letter_spacing=“0.1em“ text_line_height=“150%“ custom_margin=“||15px||false|false“ custom_padding=“||||false|false“ filter_opacity=“50%“ global_colors_info=“{}“]<\/p>\n

              Also haben wir:<\/p>\n

              [\/et_pb_text][et_pb_divider color=“#FFFFFF“ _builder_version=“4.17.0″ _module_preset=“default“ custom_margin=“||0px||false|false“ custom_padding=“||||false|false“ filter_opacity=“10%“ global_colors_info=“{}“][\/et_pb_divider][et_pb_text module_class=“custom_bullets_dots“ _builder_version=“4.17.4″ _module_preset=“7ca687ce-7568-4eeb-9869-a9f20df6c175″ ul_text_color=“#FFFFFF“ global_colors_info=“{}“]<\/p>\n

                \n
              • Auf Basis einer sorgf\u00e4ltigen Analyse haben wir mit dem IZB 13 Ziel-St\u00e4dte definiert<\/li>\n
              • Nach einer Reihe von Test haben wir die dazugeh\u00f6rigen 13 Landingpages entwickelt und optimiert, um auch in den Suchmaschinen-Rankings m\u00f6glichst gut abzuschneiden<\/li>\n
              • Die Landingpages sind alle individuell designed und getextet, um das lokale Publikum anzusprechen.<\/li>\n<\/ul>\n

                [\/et_pb_text][et_pb_text admin_label=“RESULTS: – Text“ _builder_version=“4.17.4″ _module_preset=“default“ text_font=“Formular Medium|||on|||||“ text_text_color=“#FFFFFF“ text_font_size=“13px“ text_letter_spacing=“0.1em“ text_line_height=“150%“ custom_margin=“||15px||false|false“ custom_padding=“||||false|false“ filter_opacity=“50%“ global_colors_info=“{}“]<\/p>\n

                Ergebnisse:<\/p>\n

                [\/et_pb_text][et_pb_divider color=“#FFFFFF“ _builder_version=“4.17.0″ _module_preset=“default“ custom_margin=“||0px||false|false“ custom_padding=“||||false|false“ filter_opacity=“10%“ global_colors_info=“{}“][\/et_pb_divider][et_pb_text module_class=“custom_bullets_dots“ _builder_version=“4.17.4″ _module_preset=“7ca687ce-7568-4eeb-9869-a9f20df6c175″ ul_text_color=“#FFFFFF“ global_colors_info=“{}“]<\/p>\n

                  \n
                • Top 5<\/span>: <\/strong>in 85%<\/strong> der von uns identifizierten St\u00e4dten, ranken wir in den Top 5<\/li>\n
                • Top 10<\/span>: <\/strong>in 100%<\/strong> der von uns identifizierten St\u00e4dten, ranken wir in den Top 10<\/li>\n<\/ul>\n

                  [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.19.5″ _module_preset=“df94bdb5-a482-4a61-8aad-5fa135b3b707″ background_enable_color=“off“ vertical_offset=“80px“ custom_margin=“||-150px||false|false“ custom_margin_tablet=“-60px||||false|false“ custom_margin_phone=“-60px||||false|false“ custom_margin_last_edited=“on|tablet“ custom_padding=“||0px||false|false“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.17.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/logotio.com\/wp-content\/uploads\/izb-client-base-expansion-1.png“ title_text=“izb-client-base-expansion-1″ admin_label=“Sales Support Graphic – Image“ _builder_version=“4.17.4″ _module_preset=“default“ background_enable_color=“off“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.17.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/logotio.com\/wp-content\/uploads\/izb-client-base-expansion-2.jpg“ title_text=“izb-client-base-expansion-2″ admin_label=“Sales Support Graphic – Image“ _builder_version=“4.17.4″ _module_preset=“default“ background_enable_color=“off“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ custom_padding_last_edited=“on|desktop“ admin_label=“Content Marketing, Twitter & LinkedIn Strategy – Section“ _builder_version=“4.19.5″ _module_preset=“default“ custom_padding=“400px||0px||false|false“ custom_padding_tablet=“42%||0px||false|false“ custom_padding_phone=“82%||0px||false|false“ locked=“off“ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ use_custom_gutter=“on“ _builder_version=“4.17.0″ _module_preset=“df94bdb5-a482-4a61-8aad-5fa135b3b707″ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16.1″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text admin_label=“Digitalisation & Internal Processes – H2 Text“ _builder_version=“4.17.4″ _module_preset=“7ca687ce-7568-4eeb-9869-a9f20df6c175″ background_enable_color=“off“ global_colors_info=“{}“]<\/p>\n

                  Digitalisierung & interne Prozesse<\/h2>\n

                  [\/et_pb_text][et_pb_text _builder_version=“4.17.4″ _module_preset=“28468e4b-993f-4095-8f03-db5157955d17″ text_text_color=“#1E1F1E“ global_colors_info=“{}“]<\/p>\n

                  Das IZB<\/strong> wollte zwar mehr Klienten, aber sie wollten auch sichergestellt haben, dass die pers\u00f6nliche und individuelle Verbindung zum Kunden erhalten bleibt. Dazu war es n\u00f6tig, die internen Prozesse zu digitalisieren und auf das n\u00e4chste Level zu heben:<\/p>\n

                  [\/et_pb_text][et_pb_text admin_label=“5 \/ 5 – Text“ _builder_version=“4.17.4″ _module_preset=“aacb36a1-c6a4-4e69-a137-60497739bc7b“ custom_margin=“40px||||false|false“ global_colors_info=“{}“]5 \/ 5[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16.1″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text admin_label=“THIS IS WHAT WE DID: – Text“ _builder_version=“4.17.4″ _module_preset=“default“ text_font=“Formular Medium|||on|||||“ text_text_color=“#1E1F1E“ text_font_size=“13px“ text_letter_spacing=“0.1em“ text_line_height=“150%“ custom_margin=“||15px||false|false“ custom_padding=“||||false|false“ filter_opacity=“50%“ global_colors_info=“{}“]<\/p>\n

                  Was wir gemacht haben:<\/p>\n

                  [\/et_pb_text][et_pb_divider color=“#000000″ _builder_version=“4.16.1″ _module_preset=“default“ custom_margin=“||0px||false|false“ custom_padding=“||||false|false“ filter_opacity=“10%“ global_colors_info=“{}“][\/et_pb_divider][et_pb_text admin_label=“Bullet List – Text“ module_class=“custom_bullets_dots“ _builder_version=“4.17.4″ _module_preset=“7ca687ce-7568-4eeb-9869-a9f20df6c175″ global_colors_info=“{}“]<\/p>\n

                    \n
                  • Ein Hochleistungs-Lead-Generierungstool<\/strong> integriert: Leads wurden anhand ihrer Bed\u00fcrfnisse vorqualifiziert und das IZB konnte sie individuell verfolgen, ohne manuell Daten \u00fcbertragen zu m\u00fcssen<\/li>\n
                  • Implementierung eines easy-and-fun-to-use Buchungstools<\/strong>, das den weiteren Kundenkontakt vereinfacht und sp\u00e4ter sogar die Rechnungsstellung vereinfacht<\/li>\n<\/ul>\n

                    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=“on“ gutter_width=“4″ _builder_version=“4.19.5″ _module_preset=“df94bdb5-a482-4a61-8aad-5fa135b3b707″ vertical_offset=“70px“ custom_margin=“40px||||false|false“ custom_margin_tablet=“-60px||||false|false“ custom_margin_phone=“-60px||||false|false“ custom_margin_last_edited=“on|tablet“ custom_padding=“||0px||false|false“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.17.0″ _module_preset=“default“ background_enable_color=“off“ global_colors_info=“{}“][et_pb_image src=“https:\/\/logotio.com\/wp-content\/uploads\/izb-digitalisation-montage.jpg“ title_text=“izb-digitalisation-montage“ admin_label=“Content Marketing Collage – Image“ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Pagination – Section“ _builder_version=“4.17.0″ _module_preset=“default“ background_color=“#1E1F1E“ background_image=“https:\/\/logotio.com\/wp-content\/uploads\/\/squares-circles-pattern-horizontal-bg.svg“ min_height=“450px“ custom_css_main_element=“display: flex;||align-items: center;“ locked=“off“ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.18.0″ _module_preset=“df94bdb5-a482-4a61-8aad-5fa135b3b707″ background_enable_color=“off“ custom_margin=“||||false|false“ custom_margin_tablet=“55px||||false|false“ custom_margin_phone=“55px||||false|false“ custom_margin_last_edited=“on|phone“ custom_padding=“7%||||false|false“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.17.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_blurb title=“Wand der Sch\u00f6nheit“ image=“https:\/\/logotio.com\/wp-content\/uploads\/\/arrow-left-wt.svg“ admin_label=“Wall of Beauty – Blurb“ _builder_version=“4.27.6″ _dynamic_attributes=“link_option_url“ _module_preset=“54124663-c240-485f-acc9-9eff2cf356ab“ link_option_url=“@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQ5OTMifX0=@“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″][\/et_pb_blurb][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.17.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_blurb title=“N\u00e4chster Case“ image=“https:\/\/logotio.com\/wp-content\/uploads\/\/arrow-right-wt.svg“ admin_label=“Next Case – Blurb“ _builder_version=“4.18.0″ _dynamic_attributes=“link_option_url“ _module_preset=“405d9bac-41b3-4d10-ac73-2c40b3819efe“ horizontal_offset_tablet=““ horizontal_offset_phone=““ horizontal_offset_last_edited=“on|desktop“ link_option_url=“@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQ5OTUifX0=@“ custom_css_blurb_content=“display: flex;||flex-direction: row-reverse;“ global_colors_info=“{}“ custom_css_main_element_last_edited=“off|phone“ custom_css_blurb_image_last_edited=“on|phone“][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Subfooter – Section“ module_class=“contact-subfooter“ _builder_version=“4.27.4″ _module_preset=“default“ background_color=“#F15025″ background_image=“https:\/\/logotio.com\/wp-content\/uploads\/polygon-pattern-bg-3200w.png“ background_size=“custom“ background_image_width=“100%“ background_position=“bottom_center“ z_index=“99991″ custom_padding=“165px||||false|false“ locked=“off“ collapsed=“on“ global_colors_info=“{}“][et_pb_row module_id=“get-in-touch“ _builder_version=“4.27.4″ _module_preset=“df94bdb5-a482-4a61-8aad-5fa135b3b707″ background_enable_color=“off“ custom_padding=“||||false|false“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text admin_label=“Ready? – H2 Text“ _builder_version=“4.27.4″ _module_preset=“9ebcc7b6-1cc0-47de-a4ee-06977115e14f“ header_2_text_align=“center“ background_enable_image=“off“ header_2_font_size_phone=“48px“ locked=“off“ global_colors_info=“{}“]<\/p>\n

                    Kontakt<\/h2>\n

                    [\/et_pb_text][et_pb_text _builder_version=“4.27.4″ _module_preset=“28468e4b-993f-4095-8f03-db5157955d17″ text_font=“–et_global_body_font||||||||“ text_font_size=“18px“ text_orientation=“center“ global_colors_info=“{}“]<\/p>\n

                    Es dauert nur 45 Sekunden, um Kontakt aufzunehmen \u2013 also keine Scheu!<\/p>\n

                    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=“Contact Form – Row“ module_id=“form-code“ _builder_version=“4.27.4″ _module_preset=“df94bdb5-a482-4a61-8aad-5fa135b3b707″ background_color=“#020312″ z_index=“999″ custom_margin=“10px|auto|-120px|auto|false|false“ custom_padding=“20px||20px||true|false“ border_radii=“on|20px|20px|20px|20px“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.4″ _module_preset=“default“ background_color=“RGBA(255,255,255,0)“ z_index=“999″ global_colors_info=“{}“][et_pb_code module_class=“footer-form“ _builder_version=“4.27.4″ _module_preset=“default“ positioning=“relative“ z_index=“999″ custom_padding=“||||false|false“ border_radii=“on|20px|20px|20px|20px“ global_colors_info=“{}“]